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Why Don't You Use Free Offerings To Attract More Buyers?
Don't you simply love a freebie? I know I do.
I've been in two occasions recently as a customer, when I got an unexpected freebie. Just after ordering my usual bagel and coffee at the Bagel Bar, the girl behind the cashier offered me a bottle of mineral water for free. I was going to ask for a glass of water anyway, so it came as a welcome surprise.
Some days later, I went buying a steak at the meat section in my local supermarket. I was chatting with the guy at the cashier about the point that there didn't seem to be too much meat for that much money.
He obviously took pity on my unhappy face when he said - "Tell you what sir, why don't you have this other steak for the same price" and he placed another one on top!
So what do we learn here? The lesson is that most of the customers like a freebie and if they receive one from a supplier it develops a positive relationship. And when people order stuff at your online business, on the download page, give them some freebies and they will love you for that.
As customers, we're likely to come back and do business with those who give us freebies and we're more willing to tell other people about our positive experience. It's good approach to give your customers freebies sometimes but don't over do it. If you blast your email database with gifts on daily basis you will certainly miss the objective and your internet marketing business is going to suffer for it..
One day I read a story article about a restaurant owner who would at times give people a free meal. When a group of diners or a family called for the bill he would suddenly say that on this occasion they were his guests and they have to pay nothing for their meal.
Can you imagine how these people felt - what they told friends and work partners the next day? The free meal most likely cost the restaurant owner a lot less than advertisements in the local daily paper and it also brought in a lot more new customers.
The Law of Reciprocity says that - "If you give someone something - he/she will want to return the favor - to give you something."
Why don't you think of some little freebies you can give to your customers that'll motivate them to return and also inform others about their positive experience. And while we're doing it - why not try the same method with members of your employees. Even your private relationships - a small unexpected surprise or an act of kindness can do wonders for any relationship.
Trust me, once you start doing this, you'll have a lot more satisfied customers, happy staff and appreciative buddies. It will definitely help your internet marketing business to grow stronger.
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