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Learn To Make Money Online Using Search Engines To Get Traffic To Your Web Page
Utilizing search engines to get visitors to your web page is one method of how to make money online and is often called search engine optimization or SEO. There are plenty other ways to obtain traffic instead of using search engines, including forums, blogs, content syndication, article directories, classified ads and lots more.
Anytime I say search engines, I really mean Google or Yahoo or MSN or the like. Google, however, is by far the largest search engine with nearly 80% of all search engine traffic.
Google values or prioritizes pages of a website and not the website altogether. It's particularly essential for you to know this particularly if you desire to grasp how to make money online. A website could have hundreds of unique pages and Google would read each page and come to a determination about the relevance of that page and whether that page ought to come up when anybody does a search.
The terms someone enters into the Google search bar or any search engine's search bar is considered a keyword or keyword phrase. The results of this search are based on the keyword terms and are confirmed to be relevant by Google. Google achieves this by browsing the millions and millions of web pages in cyberspace and looks for content pertinent to the keyword search terms.
The results are also termed as SERPS or search engine results pages. Inside the SERPS are two variations of results. There are the free organic results in the left center of the page and the Adwords ads on the right side and periodically at the top just above the free organic results.
The paid or sponsored ads are actually zero cost to the advertiser until a person clicks on the ad. The advertiser is then charged a fee for each click. This is known as pay per click advertising or PPC and the advertiser has bid for a spot on the page.
Interestingly, the lowest percentage of clicks are the paid ads on the right then the paid ads on the top get several points more but the free organic ads get the highest clicks on average. A marketer can, however, get a paid ad on the page reasonably fast for a fee but the organic ad placements especially on page one, take time, effort and skill to obtain. But, they are worth every bit of it as you'll discover as you learn how to make money online.
Google loves content and will reward you with well placed rankings in the SERPS. Google also loves back links. This just means that when other websites are linking back to your site Google thinks your site is popular and relevant and will reward you in the SERPS for this too. The more established the site linking back to you the better Google likes it.
Probably the best way to get content on the internet and get a high spot in the SERPS for no cost is to write an article pertaining to a unique keyword, as long as it's not too general of a keyword or too ambitious, and then publish to a highly credible article directory like Ezine Articles.
You will insert a link to your website in the resource or bio box in the article directory so readers of the article can find you.
One additional benefit to having an article on a high ranking article directory is that other website owners will probably link back to your article and you'll build lots of back links.
You now know how to make money online using the search engines so go and originate content and grow back links to your website.
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